Smith Optics

The Color of Fishing is an interactive design concept for Smith Optics ChromaPop™ series aimed at promoting the product's features and benefits to anglers. My process started with re-appropriating a short film that followed the exploits of Cody Chivas and Taylor Brothers on a fishing trip off the Keys. Strategy, design, layout and campaign branding evolved the narrative into an online experience that enabled other anglers to share and get more details on what made the trip so epic.